As readers of this blog (and Jane Magazine) might know, Scott Keneally (ie. me, your “roshamblogger”) is a freelance treatment writer for music videos and commercials. In short, I collaborate with directors and pen two-page storylines that promise things like “Great attention will be paid to hair, makeup, wardrobe and lighting to ensure that Enrique Iglesias looks hotter than ever before.”

Emasculating? Check.

Fun? You bet.

Ultimately fulfilling? Get a grip.

Most treatment writers use this career and the connections they make in the industry as a launching pad into directing. Personally, I never shared those aspirations…. until now. After eight years of writing an evocative tableau of images that will ricochet in the minds of the audience long after the last shot, I’m ready to move on. Of course, the first step in becoming a director is to, well, direct. And so I recently gathered forces (ie. film friends who know what the eff they’re doing) to produce a commercial concept that I’ve had kicking around my head for a year. This is a very VERY ROUGH first cut, mind you. BUT even without the fine tuning, I’m still pretty happy with the job we pulled off. Especially considering the budget…

$492 for beer and pizza for the bikers
$49 for this royalty free song
6 bottles of Justice Syrah to rent the punchline

Enjoy! And please, if you like it or love it or even laugh just a little, pass the link to your friends. Help us spread the word! (Oh, and special thanks to Wine Blogostar Tom Wark for his very kind words on his wildly popular site, The Daily Fermentation).

The Press Democrat’s pop culture wiz, John Beck, stopped by the ranch yesterday to film his (highly entertaining, if not legally insane) 60-Second Weekend Podcast. Far from the bookish character I tend to invoke whenever I imagine a journalist, this man has combustible energy. So much so that he should probably be hooked up to wires and probed in a lab as a possible alternative energy source. That said, Mr. Beck had a lot of offbeat ideas as to how to incorporate the rock, paper, scissors into his podcast. Let’s just say he has single-handedly raised the sport to a new level. He also wrote a funny blog post about the event. And without further ado, I now present to you Rose’ Man… and the first ever, ATV RPS Joust.

“All You Need Is One Hand and a Dream” was the title of yesterday’s blog post on Jaunted.com about our forthcoming Rock, Paper, Scissors Tournament. The pop culture/travel blog is owned by the internet division of Conde Nast and sees about 550k unique visitors a month. Not to be too nitpicky, but given the size and budget of such a blog, I’m surprised that hotshot writer Dan Ricciato didn’t do a little fact checking. For if he did, he’d surely know that all you really need are (three fingers on) one hand. And a dream. But who’s counting?

That said, I’d like to take this space to STRENUOUSLY suggest you sign up asap for Saturday’s $1600 RPS Throw Down. Tickets are going fast and with the plugs we’re getting on Alice Radio tomorrow morning, 7×7 magazine, Press Democrat, Bohemian and in the Chronicle’s 96 Hours section, we expect to fill our competitor brackets. Besides, for all you seasoned vets to our sport, this year brings added interest as it’s being held at our splendid new home at Cornerstone Place in Sonoma. Think of it as our Welcome Back bash. (Which is ironic, since we never really went away.)