A little while back I wrote that the “people upstairs” thought my Roshamblog should have more “central messaging” to help “drive sales.” I shuddered at the thought of being a sales guy, shamelessly pitching things like our AWESOME DEAL on a 6-bottle white wine sampler!!! I cannot be such a man, I thought. Especially since I much prefer plugging myself.

But alas, I came to my senses. You probably aren’t here to read about me. I mean, who cares that Scott Keneally is a (semi-) famous bedwetter, right? That’s why I have a website of my own. The Roshamblog should be about selling wine!!! I mean, where else are you going to hear about the 6-bottle Rose’ sampler for only $60!!! That’s only ten bucks per bottle and quite the steal considering the fact that our Rose’ is RFG!!! (Really Fucking Good).

Let’s call it Roshambo’s Summer of Love Sale.

It’s our gift to you.

So… what are you waiting for?

Get the party started in time for the holiday weekend!

It seems that some people “upstairs” think that I’m “running without a leash” on this little Roshamblog. Apparently I need to have more “central messaging.” Something to “drive sales.”

“It can’t always be about you,” is what I’m told.

And so, from now on things are going to change around here. There will be no more funny business. Nothing but sales-driven drivel incredibly interesting content about our wines. With that in mind, I’d now like to direct you to our online shopping cart.
So what are you waiting for?

Buy Our Wine!!!

(To weigh in on the “central messaging” nonsense issue, kindly comment below).

It looks like some of the folks at the recently folded Wine X magazine have founded an “easy-to-use, risk free” website that provides wine reviews that cut to the chase - justwinepoints.com. According to the press release, “justwinepoints represents 20 years of research into why and how wine aficionados purchase wine.” Their mission is to give “wine savvy consumers” just what they want - reviews by the numbers, and numbers only. “I mean, when’s the last time you’ve ever heard a person, a consumer or someone in the wine trade, ever say ‘This wine got a 95’ and then go on to state what the reviewer actually said about the wine.”

While I don’t know co-founders Jenna Corwin, 24, and John Thomas, 27, given that they cut their teeth with Wine X, I’m betting that their tongues are stuffed in their cheeks. Unfortunately however, their little stroke of satire speaks to a sad reality about the wine industry. Many of the savvier “aficionados” only buy wine based on the numbers. They only care what other people think of the wine. And therefore, ironically enough, I could see justwinepoints.com gaining traction and taking flight. And if it does, I hope they know that our Zinfandel is a 100, maybe a 112.